Erik Backlund Promoted As Kindred Group CPO

Kindred Group Plc has announced the promotion of long-term sportsbook leader Erik Backlund as Group Chief Product Officer (CPO), further serving as a new member of the executive leadership team of the Stockholm-listed company.

The internal promotion sees Backlund replacing Fredrik Kjell, who left Kindred this fall to join TrueCaller as chief operating officer of the telecoms securities company.

Kindred marked the promotion of Backlund to Group CPO as a reasonable appointment by updating investors, acknowledging the proven track record of the executive having delivered on all major product updates, ventures and transformations for the flagship sportsbook division of Kindred.

Kindred governance stressed the importance of Backlund joining its executive management team in its statement, having served through all levels of the workforce and organisational structures of the organisation.

Kindred Group CEO, Henrik Tjänrström, commented: “Fredrik Kjell has made a significant contribution to Kindred in the four years he has been with the company and we wish him all the very best for the future in his new role outside the gambling industry.

“Kindred has a great track record of developing talent internally and supporting employees with their career progression and there is no better example than Erik Backlund who has now taken upon the role as Kindred´s new Chief Product Officer and as a member of the Executive Management Team.”