EPIC Expands Kindred Group Partnership

After expanding its relationship with Kindred Group, EPIC Risk Management has expanded its dedication to delivering training and development sessions around the US.

The new partnership builds on the existing relationship between the two businesses, which originally partnered up in 2017 with each other in an attempt to make gambling safer and fairer for clients.

Maris Catania, Kindred Group’s Head of Responsible Gaming and Research, commented: “EPIC Risk Management is without doubt the market leader when it comes to providing training around all aspects of responsible gambling. They offer a variety of courses, delivered face to face, digitally and via elearning platforms that are customised to their client’s needs and an absolute must for gambling industry operators.

“Kindred/Unibet have been delighted to work with EPIC over the past three years and have benefited from their blended approach of combining lived experience of gambling harm with proven methodology and training concepts.

“Highlights of our collaboration have been their comprehensive risk assessment training, allowing our staff to better understand the significant risks that problem gambling can bring and then how to conduct effective interactions, focusing on the customers’ emotions and how to deal with conversations of a sensitive nature. Engaging with EPIC has brought about positive behavioural change for our company and is an essential tool for an organization to minimise harm.”

EPIC aims to offer personalised, fully certified and independently validated training and education programmes focused on its expansion into the US market, which will educate Kindred workers about the risks associated with problem gambling.

Mark Potter, Head of Delivery in the US for EPIC, said: “Responsible gaming requires a focus on culture change, understanding, and a desire for action and change. This is why EPIC will always begin any responsible gaming and problem gambling engagement with a process of consultancy to understand the current state of play within an organisation, the requirements that are specific to that individual organisation, and how best to tailor our solution to provide fit for purpose, effective, and impactful programs.

“Ultimately, EPIC firmly believes that a comprehensive and effective responsible gaming training program cannot be found ‘on the shelf’

“EPIC Risk Management has worked tirelessly across 16 countries and counting to become world leaders in this field, and we are excited to work with the industry throughout the US to better understand how we can effectively tackle responsible gaming and problem gambling together.”

The reasoning behind the collaboration was explained by Liv Biesemans, Group Deputy Counsel to the Kindred Group. She concluded: “Kindred’s US player sustainability and customer support teams have engaged EPIC Risk Management for responsible gambling training. Kindred’s global commitment to sustainability and player protection is a key aspect in its US operations as it prepares to enter more states in 2021.

“Kindred and EPIC Risk Management will continue to build on their existing collaboration to train Kindred employees in proactively monitoring its customers to guarantee a safe and secure gambling experience.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.