EPIC And GVC Collaborate To Reduce US Gambling Harm

EPIC Risk Management, independent gambling harm minimisation agency, and sports betting company GVC Holdings formed a collaboration to reduce gambling-related harm around the US.

GVC Foundation US, the company’s non-profit affiliate dedicated to supporting responsible gaming, will finance the initiative. It aims to recreate EPIC’s popular European model of sport and education.

Programs will operate around the US in 2020 and 2021, including New York, New Jersey, Michigan, Ohio, Pennsylvania, Nevada, Tennessee, Illinois, Iowa, Indiana, North Carolina, Colorado, DC, and New England.

Martin Lycka, trustee for GVC Foundation US and director of regulatory affairs at GVC Holdings said: “As the leading provider of advisory and education in problem gambling, EPIC Risk Management has done extraordinary work in Europe. Our partnership with EPIC in locations throughout the US will continue that impactful mission.”

The training sessions will be given to up-and-coming and professional athletes, concentrating on proven gambling issues and fostering betting integrity. GVC Foundation US will include $2.5 m to support the programme over two years.

Paul Buck, CEO of EPIC Risk Management said: “For most people, gambling is entertainment – but for a small percentage of people it becomes uncontrolled, leading to devastating effects to both individuals and organisations. EPIC is excited to partner with GVC Foundation US to work in the hardest-to-reach sectors to prevent gambling-related harm.”

William J Pascrell III, trustee at GVC Foundation US and partner at Princeton Public Affairs Group commented: “There’s no better way to address problem gambling than by combining hard-hitting, lived experience with industry research and expertise.

“By addressing athletes and other at-risk groups throughout the country, we’ll aim to implement the cultural change needed for the protection of at-risk gamblers and growth of the industry as a whole.”

Amani Toomer, trustee at GVC Foundation US and former New York Giants wide receiver and Super Bowl XLII winner added: “Athletes, especially African American athletes are at a higher risk of becoming problem gamblers than the average person. I view EPIC’s program as crucial for promoting integrity in sports.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.