Enthusiast Gaming Holdings has partnered with DFS group Monkey Knife Fight (MKF) to help promote and increase brand awareness of the latter’s online sports site.
The two firms have partnered together to build a personalised, targeted advertisement campaign that unlocks a gaming online forum and a network in influencers in sports to engage the millennial gamer.
MKF has grown to be the third largest DFS network in North America since its launch in Autumn 2018. Catering for the average sports fan, simple prop contests are created on a platform where fantasy sports are easy and enjoyable. The business also sells NFL, NBA, MLB, NHL, NASCAR, soccer, golf, and WNBA in addition to its esports titles. MKF has always treated esports as a strategic development field.
The collaboration provides an incentive, according to MKF, to extend its offering to a broader esports audience. Enthusiast Gaming will take advantage of its media resources, enable its network of top influencers in sports and create unique content on YouTube and Twitch to meet its gamer audiences and support the resources in MKF.
Monkey Knife Fight founder and CEO Bill Asher commented: “Working with Enthusiast Gaming is a great opportunity for MKF to expand our esports business. The size and power of the esports audience is undeniable. Enthusiast Gaming, with the largest gaming network in North America, has the ability to promote the MKF brand to all esports fans and gamer communities.”
Enthusiast Gaming CEO, Adrian Montgomery said: “We have seen fundamental shifts in how audiences consume content. Now more than ever, communities, influencers and user generated content are extremely valuable for brands looking to engage with these demographics.
“Our platform of diverse assets allows us to partner with brands like Monkey Knife Fight, and provide a customised marketing solution to drive esports fans to its rapidly growing fantasy sports platform. One of our key growth drivers this year is direct sales which enables us to leverage our entire platform, and create custom content to connect advertisers with our communities.
“Our partnership with Monkey Knife Fight is just one example of how we can creatively use our platform to reach a brand’s specific target market.”
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— Enthusiast Gaming (TSX: EGLX) (@WeAreEnthusiast) April 15, 2020