Entercom Launch Sports Betting Broadcasts Via BetQL Audio Network

The BetQL Audio Network, showcasing sports betting programming, has been launched by sports radio broadcaster Entercom through its portfolio of sports stations, as well as the RADIO.COM app and digital platform. The move follows the recent acquisition of sports data by the company and QL Gaming Group, an affiliate network for igaming.

Network headlines

Two daily shows consisting of You Better You Bet with Nick Kostos and Ken Barkley will headline the network, and BetQL Daily with Joe Ostrowski and Ross Tucker. “BetQL Countdown to Kickoff,” which has run during the NFL playoffs, will also initially include network programming, with potential programming extension confirmed at a later date.

BetQL Audio Network, available nationally through the fast-growing digital audio platform RADIO.COM, will also be accessible on the smartphone application and desktop platform of BetQL and on demand where podcasts are located.

Delivery channel

KEZW-AM in Denver will relaunch as The Bet 1430AM as part of the network launch, acting as a BetQL Audio Network video broadcast delivery channel. The network would finally be launched in Los Angeles on 93.1 HD3. All programming will continue to be accessible via RADIO.COM in live and on-demand audio and video formats.

Smart, data-supported sports-betting content

Mike Dee, President of Sports, Entercom said: “With our acquisition of QL Gaming Group in November, we committed to leveraging our national scale to amplify the rapidly growing sports gambling landscape and deliver smart, data-supported sports-betting content to our listeners.

“By combining the BetQL brand and our deep collection of expert talent, this new network compliments our industry-leading local sports broadcast portfolio and will further enhance our position as a leader for sports betting programming.”

BetQL Audio Network, including WFAN 101.9 FM/660 AM (WFAN-FM/AM) in New York, SportsRadio 94WIP (WIP-FM) in Philadelphia and 670 The Score (WSCR-AM) in Chicago, will be cross-promoted via Entercom’s portfolio of 39 all-sports stations across the US.

At present, Entercom owns and operates 39 all-sports stations in the US. Its media portfolio hits almost 30 million monthly sports fans and boasts the nation’s leading radio play-by-play coverage collection.

The company also serves as the flagship home of 41 sports teams, including the New York Yankees and Boston Red Sox, Dallas Cowboys and Kansas City Chiefs, Golden State Warriors and Chicago Bulls, and the University of Michigan and the University of Oregon, among others, and more than 50 Division 1 collegiate programs.