Enteractive To Provide Soft2Bet With (Re)Activation Cloud Service

Enteractive is providing its (Re)Activation Cloud services to casino and sportsbook platform provider Soft2Bet, to enable NRCs to NDCs through various brands, including Nomini, Rabona, and Wazamba, primarily in the Nordic market.

Connecting Enteractive through the (Re)Activation Cloud platform to their player databases, Soft2Bet aims to increase player conversions with NRCs and NDCs-players who have lapsed and are less open to the “digital CRM providers’ more generic strategies”.

This new alliance aims to raise consumer deposits from lapsed player accounts, while encouraging both safer gaming and greater loyalty levels.

Mikael Hansson, founder and CEO of Enteractive, commented: “Since new and emerging audiences in the igaming sector prefer brands with a more personalised experience, Enteractive’s one-2-one calls are on point for next generation CRM services. We’re looking forward to impressive results for Soft2Bet from their various audiences.”

Soft2Bet has now engaged Enteractive’s services to provide customised one-2-one player phone calls through a broader range of their igaming brands, in a number of markets, following an initial one-off project earlier in 2020.

Kristiyan Petrov, head of CRM Soft2Bet, said: “We were impressed not only by Enteractive’s results, but also the ease of integration through the (Re)Activation Cloud platform.

“The unique approach to CRM provided by Enteractive works really well both for our players as well as for Soft2Bet’s bottom line.”

Enteractive has more than 100 native call agents for all major European markets and works in markets such as Japan, New Zealand, Latin America and North America worldwide.