Enteractive, an online casino reactivation specialist, has achieved more global expansion since first entering the Brazilian market since signing a contract with operator KTO.
By supplying the company with its (Re)Activation Cloud platform, KTO will use the plug-and-play technology and service to improve player retention levels by directly connecting to its members.
KTO, a young brand that targets players in Brazil, plans to develop a highly localised product for the market, including Portuguese customer service.
Brazil’s country manager at KTO Cassio Filter said of the Enteractive recruitment: “Our aim is to offer the best possible experience to our players, and by partnering with Enteractive we can communicate with them in ways that we have not been able to do so before.
“Its (Re)Activation Cloud allows us to connect directly with our players and communicate over the telephone to build stronger, personalised relationships with our customers if they so wish. This will allow us to make them feel more valued and deliver a more tailored experience.”
The (Re)Activation Cloud is powered by human interaction and by striving to activate inactive players, it improves the P&L operator. This is achieved by personalising conversations on behalf of the client, beginning where the processes of CRM end.
This offers end-to-end accountability in real-time, thus allowing clients complete access and control over the entire process. Furthermore, all (Re)Activation Cloud approaches used comply with GDPR and G4, and all processed data are highly protected.
Enteractive founder and chief executive Mikael Hansson added: “We are pleased to have taken our first step into the Brazilian market with KTO, a well-established brand that has a dedicated and loyal player base.
“This partnership ties in well with our strategic expansion into the LatAm market. Our technologies and services will now help KTO to drive retention rates and player satisfaction.”