Enteractive Gains A Feather In The Cap With G4 Accreditation

Since gaining a Global Gambling Guidance Group (G4) accreditation, Enteractive has been recognised for its contribution to safe gambling practises.

Enteractive describes the accreditation as a “feather in the cap,” demonstrating that the retention and acquisition firm “puts responsible gambling at the centre of its revenue generation activities for partner operators.”

Commitment to responsible gambling

Pedram Padidar, COO at Enteractive said: “We’re incredibly proud to have scored so highly with the G4 auditors, and this just goes to show the commitment and priority we give to responsible gambling practices in the daily course of our partners engagement projects.

“The players are our industry’s most important assets, so it’s crucial to offer sustainable entertainment with safety standards to keep the players enjoying the fun, while protecting those at risk.”

Enteractive logs any player problems relating to responsible ganbling and notifies the relevant operator, allowing them to contact players directly and ensure their safety and well-being.

This latest audit, which was completed on March 25, 2021, is Enteractive’s third G4 certification since that year.

G4 noted in its evaluation that it “was impressed with the evidence provided, and the knowledge and enthusiasm demonstrated throughout the audit”, adding that “the ambition to approach the various processes [in responsible gambling] in a holistic manner, and engagement with reactivation agents, is indicative of the comprehensive approach the team has set out.”