Enteractive And SuprNation Link-Up In CRM Boost

Enteractive has carried out a collaboration with Malta-based operator SuprNation to revitalise inactive or lapse matches.

Asserting an intention to “breathe new life into CRM,” the agreement seeks to activate NRCs to NDCs and reacquire lapsed or inactive player accounts across their brand portfolio, including VoodooDreams.com flagship and Duelz.com mobile-optimized casino.

Via integration with the (re)activation cloud platform of the company, one-on-one conversations are engaged by phone with participants, offering a customised service. Through re-activating frozen registrations and lapsed player accounts, the partnership will push more consumer deposits and raise the firm’s bottom line.

SuprNation casino manager, Rasmus Hammar said: “With this new partnership, we are entrusting Enteractive with our unique brand values to re-energise our player engagement and activity. Their agents have all the right skills to remind our lapsed and dormant players about SuprNation’s one-of-a-kind entertainment services. This is a crucial component of our ongoing success.”

For what Enteractive bills as a retention-as-a-service network, SuprNation can raise player retention rates “while delivering a level of responsible gambling care not possible with SMS, email, or even live chat CRM strategies.”

Enteractive founder and CEO Mikael Hansson commented: “SuprNation is a super-cool brand which requires only the best service to engage with their customers, and Enteractive has the cultural minerals to deliver on-the-money customer retention and reactivation strategies that resonate with the brand. Our agents are super excited about bringing players back to this igaming trailblazer.”