Entain, a multinational gambling firm, has announced that its non-profit Foundation will finance research in Ontario into market practises, attitudes, and behaviours.
The Responsible Gambling Council (RGC), a non-profit group headquartered in Toronto, will perform the report, which comes as the country’s regulators plan to regulate poker and sports betting.
The aim of the research project is to use customer observations from Canada, as well as findings from other foreign jurisdictions, to assist regulators in making evidence-based recommendations that balance online operators’ commitments with recognising user behaviours and risk factors.
Entain’s senior vice president of regulatory affairs and responsible gaming in the United States, Martin Lycka, said: “We know from similar research in many markets in which we operate, including the United States, that regulators value research which supports an evidence-based approach to decision-making and effective regulation from a wide range of other international jurisdictions.
“Entain, which operates across five continents and over 20 countries, has unparalleled experience with different regulatory approaches taken around the world in the past 15 years.“
The study would examine the wishes and desires of nearly 4,000 adult bettors and gamers over the age of 18, with the aim of providing the most detailed and up-to-date data on responsible online sports betting and gaming.
The project will also explore regulatory approaches in other important foreign jurisdictions, using informant interviews to identify successful responsible betting and gaming activities.
‘Vital advancements in consumer safeguards’
RGC’s CEO, Shelley White, added: “As a global leader in responsible gambling, RGC is committed to working with regulators, operators and the public to establish the development and implementation of a robust responsible gambling culture. RGC’s work with Entain will contribute to vital advancements in consumer safeguards.”
Work could begin soon, with the final report due later this year. If the regulation process goes as planned, Ontario will be the first Canadian province to legalise online gaming, with the first licences set to be issued in 2022.