Entain will construct a new virtual reality “sports club” entertainment experience with Verizon Media, which it says will provide “more multi-dimensional experiences” for participants.
The VR multi-sports experience will be accessible for free on the Oculus Quest 2 headset later this year after a pilot.
Customers will be able to watch live football events, create fantasy lineups, and play a variety of sports games thanks to the VR experience, which Entain describes as the “first of its kind.”
Innovative and exciting experiences
Sandeep Tiku, Chief Operating Officer of Entain said: “We continually offer our customers a wide range of innovative and exciting experiences, and VR is an exciting opportunity for us to innovate in new ways.
“The aim is to mix sports, entertainment and different types of immersive play in one product, giving customers a great mix of new, exciting stuff to enjoy.”
Individually and with groups of friends, players will be able to participate in games. Customers will also be able to participate in “immersive experiences” with music and bands, as part of Entain’s goal to “lead a new future of interactive sports and entertainment.”
Tiku added: “We know consumers are looking for more multi-dimensional experiences, in which the ability to place a bet is only one of the ways they want to enjoy themselves.
“So we want to wow them and give them better experiences than they’ve ever had before – and at the same time also use our cutting edge technology to keep our players safe.”
The debut of the VR experience coincides with the expansion of Entain’s Advanced Responsibility and Care (ARC) policy, which will shift player protection from a reactive to a more individualised, proactive approach to safer gaming.
ARC, which will be available in November 2020, uses ‘behavioural play data’ to secure the industry’s most effective end-to-end customer protections and interactions by ‘providing new levels of protection and safeguards to every customer based on their personal risk profile.’