Entain Research Finds ‘Betting Increasingly Social’

According to new research commissioned by Entain, more than half of respondents (55 percent ) consider betting and gaming to be a social activity.

The CT Group conducted the research among 2,000 people who enjoy betting on anything other than the National Lottery at least once a month.  More than nine out of ten British adults (94 percent) who bet at least once a month believe they should be able to choose how they spend their free time and money, up from 79 percent in December 2020.

It’s also worth noting that 78 percent of respondents bet at least once a week and invest about half of what they will in bars, pubs, and restaurants each week.

Sports enthusiasts

About 90 percent of those who bet see themselves as sports enthusiasts, and 83 percent like to bet on the results, with about half of those who support grassroots and lower league clubs in favour of the industry.

The survey “reinforces that betting is a social activity that the vast majority of people enjoy safely and responsibly,” according to the global operator, which comes as the government considers reforms to betting legislation through the Gambling Act investigation.

Nearly two-thirds (58 percent) of those who enjoy betting consider themselves to be savers, with 84 percent having a savings account, according to the main findings. Around four out of ten people (38 percent) said they enjoy spending money.

Increased online activity during the pandemic

On the finding, Entain added: “In every aspect of life and leisure, respondents report increased online activity during the pandemic, led by banking and shopping. 

“Although across all areas people expect their online activities to fall as restrictions ease, they expect to continue betting, shopping and streaming digital entertainment online even after the pandemic is over.”