Entain Renews Distribution Deal With XB Net

Entain, a major sports betting and gaming operator, has renewed its retail and online distribution deal with XB Net, a leading provider of premium content for North American horse and greyhound racing.

The agreement calls for XB Net to deliver live pictures, info, and multi-faceted betting services from a network of more than 60 North American racetracks, allowing Entain to refine its programming schedule across all of its brands with a stream of betting opportunities that have proven to be appealing to both new and existing customers.

Approximately 75 percent of US racing is covered by XB Net, including some of the most prestigious international horse races. The Pegasus World Cup, as well as the final two legs of this summer’s Triple Crown, the Preakness and Belmont Stakes, as well as the Breeders’ Cup World Championships at Del Mar, are among them.

This regular schedule of coverage will provide content to Entain’s brands in all controlled foreign markets outside of the United States, complementing international domestic racing action.

Pivotal moment

XB Net’s Senior Vice President of International, Simon Fraser, said: “It’s a pivotal moment to announce the renewal of our distribution deal with Entain, many of whose brands are inextricably linked with horse racing success across the globe. While their strategic expansion into new regulated markets also chimes with our own values and vision.

“Entain’s support in bringing live North American racing to an engaged, recreational client-base has helped grow the international appeal of our progressive products. Consequently, this continued collaboration with a sports betting super group brings welcome validation of our diligent team’s hard work over the past 12 months, and also helps return much-needed value to key stakeholders in North American racing.”

Entain’s Group Trading Director, Tom Ritzema, added: “Entain is committed to innovation and customer service, delivering the most engaging sports coverage to our customers internationally across all our brands. XB Net has unique content, advanced data and betting tools on North American racing, which will enhance the enjoyment of many of our customers over a packed summer of racing highlights, beginning with this month’s Preakness, the second leg in the Triple Crown.”