Entain Reaffirms Global Commitment And Moving Forward

Entain has reaffirmed its global commitment to revolutionising the betting and gaming industry, with a mantra of size, diversification, and a responsible strategy at its heart.

The group has released its annual and gender pay gap reports, following the unveiling of a new brand identity in 2020, as it seeks to grab a slice of the projected $50 billion in gross gaming sales in over 50 regulated markets in Central and Eastern Europe, Latin America, and Africa where it does not currently work.

New corporate identity

J M Barry Gibson, Entain non-executive chairman said: “Under our new corporate identity, we will continue to use our unique technology platform to build on the exceptionally strong momentum that we have in our existing markets, grow into new markets, reach new audiences, enhance the customer experience, and provide industry-leading levels of player protection.”

According to Entain, growth comes from a variety of prospects focused on four competitive imperatives: leadership in the United States, growth through core markets, entry into emerging markets, and growing to new audiences.

Growing and evolving responsibly

Jette Nygaard-Andersen, CEO of Entain said: “We plan on growing and evolving the business in a responsible way. We will grow in a way that is underpinned by sustainability, responsibility and player protection.”

With the group’s MGM Resorts joint venture operating in 12 states and employing over 500 people, Entain reports a US market share of 18 percent in the states where BetMGM is involved, which is in line with long-term business plans.

As technology transforms customer behaviour, Entain says it “must adapt and innovate to drive further growth across new audiences” as digital continues to shine for the company. Its online business saw a 27 percent increase in sales to £2.68 billion in 2020.

“Technology is the beating heart of our business. It is what powers us and distinguishes us from our competitors, supports our customer centric focus and ensures value creation,” Nygaard-Andersen commented 

“Owning our technology means that over 3,000 world class developers are focused on delivering exclusively for our customers, and that we are in control and not reliant on third party management teams with their own challenges and demands. It gives us the flexibility, agility and scale to deliver on all of our strategic priorities, at pace.”

Clear progress with aims to do better

Entain has since published its gender wage gap findings, celebrating “clear progress” while admitting that “we know we can do better.”

In the UK, the group’s median gender pay gap is 7.1 percent, and its median compensation gap is 13 percent, with 41 percent of male and 40 percent of female Entain UK workers reporting earning a bonus.

According to Entain, the four main fields of recruiting and attraction, people growth, literacy and education, and an inclusive policy framework are all focusing on improvement.

Nygaard-Andersen added: “Here at Entain we are committed to the development of our people and we are proud to announce that our median hourly pay gap is 7.1 per cent, which, for another year, is lower than the national average of 15.5 per cent. 

“This is largely due to our gender parity in our retail business. We are a business committed to our employees and being the best place to work and although our gender pay gap has increased by three percentage points since last year, our commitments to this agenda are part of how we do business. 

“These figures are driven by our retail estate where 54 per cent of our people are women. We are number one in our industry on inclusion but we know we can do better to ensure everyone’s in the game.”