Entain has launched its ‘Party Responsibly’ campaign, which uses a relationship between its PartyCasino and PartyPoker brands and McLaren Racing to stress the need of being in control, whether driving an F1 car or betting and gaming.
Time to Pit, a mini-film starring McLaren F1 driver Daniel Ricciardo, is at the heart of the campaign, in which he emphasises the need of keeping in control and respecting your personal limitations.
As part of the project McLaren’s MCL35M vehicles will carry the Party Responsibly slogan, rather than product branding at the next two races, the Styrian and Austrian Grand Prix – both to be hosted at the Red Bull Ring in Spielberg, Austria.
In addition to the aforementioned film, the campaign will include the launch of a new internet hub [partyresponsibly.net] that will demonstrate how McLaren has promoted safety over the years by consistently creating new safety features on its cars.
The centre will also let players confirm that they are in charge of their betting and gaming, and provide clear and straightforward information on optimal techniques and instruments to keep full control.
Entain’s director of corporate affairs, Grainne Hurst, said of the launch: “We believe there are lots to learn from the importance McLaren and Daniel attach to managing risk and staying in control.
“That’s why we think Party Responsibly is a great way to use the partnership to promote safer betting and gaming, to ensure our players respect their limits and enjoy a great entertainment experience with us.”
The partnership between Entain’s PartyCasino, Partypoker, and McLaren Racing, announced last month, will include McLaren-themed casino content and access to all areas games on the sites, competitions to win access to the McLaren Technology Centre, shared promotions across the companies’ social media channels, and jointly developed marketing content.