Entain extends SG’s OpenGaming platform deal

Scientific Games Corporation (SGC) has announced a significant contract renewal, with its SG Digital subsidiary continuing to power FTSE100 gambling company Entain Plc’s iGaming portfolio.

SGC informed investors that its current relationship with SG Digital has been extended for another three years, allowing Entain’s brands to continue to be serviced by the OpenGaming community as lead games and content aggregation site.

End-to-end games management system

OpenGaming, which was launched in 2019, is a custom-built end-to-end games management system that gives SG Digital partners immediate access to more than 3000 igaming titles from SGC certified and approved games suppliers.

OpenGaming is known as the industry’s most robust content aggregation site, saving its members time and money while lowering market-by-market game compliance costs.

Key component

Valery Gelfman, Chief Product Officer at Entain explained: “Over a number of years, OpenGaming has been a key component of our online gaming offer, helping to establish it as the world’s biggest and best casino portfolio. Extending our partnership with Scientific Games will enable us to continue to build our market share in regulated markets in Europe and beyond.

“We’re committed to OpenGaming and look forward to delivering even more exciting content to our ever-increasing player base.”

Modifying iGaming operation

Extending the relationship, Entain announced that it will amplify OpenGaming protections as the FTSE organisation modifies its iGaming operation through various European jurisdictions, including Germany, due to new regulatory enforcement criteria.

Scientific Games’ SVP Gaming, Digital, Dylan Slaney, said: “We have an extensive roadmap of exciting new titles that Entain brands will receive over the coming months through our content aggregation platform. With the robust regulatory tools that are embedded within OpenGaming, we’re in the perfect position to provide valuable support for Entain as the group grows its reach within regulated markets.”