EnLabs Sign Alliance With EveryMatrix For OPTIBET eSports Launch

Entertainment Laboratories (Enlabs) signed a new alliance with EveryMatrix that saw the introduction of an esports betting service through the flagship brand of Enlabs, OPTIBET.

EveryMatrix will have extensive coverage of esports and a tailor-made front-end sports with live streaming through its OddsMatrix Esports Services.

Stian Hornsletten, EveryMatrix Group CCO, commented: “I admire the work done at Enlabs in the past years and I think the present partnership is an important milestone for our esports services.

“Being creative in advancing new forms of entertainment is something that OPTIBET has very successfully done in the past years, and I am positive that esports betting will reinforce their market-leading position.”

The inclusion of esports would help OPTIBET diversify its gaming portfolio, as well as create additional revenue streams.

Head of Betting at Optibet, Daniel Belozetsev, added:“We always strive to provide our customers with the best and most relevant content. With EveryMatrix we are offering a modern approach to eSports betting, getting access to the rapidly growing world of professional sports competitions using video games.

“We are confident that this addition will attract new customers who like video games and increase interest of existing customers by offering new betting opportunities”.