EnLabs Improves Latvian iGaming With PG Soft Partnership

Entertainment Laboratories has improved its igaming performance on the Latvian market after debuting a partnership with developer of online casino content PG Soft.

A collection of gaming content from the PG Soft portfolio would be offered under the terms of the contract Enlabs, which boasts corporate offices throughout Europe in Tallinn, Riga, Vilnius, Malta, Marbella, Minsk and Stockholm.

The agreement requires the firm to choose the 13 most appropriate games for its consumer base, as well as prohibit PG Soft from selling content for a span of one year to any other Latvian licenced operators.

Chris Davis, Enlabs gaming chief, said: “I have been a fan of PG Soft content since I was first introduced to them in 2018 so I am delighted that they have chosen us as their partner of choice to enter the Latvian market. Further to this we have already seen very strong performance from these games in Estonia and have no doubt the games will be well received by our customers.”

Earlier this week, after making an investment of more than SEK 90 m ( £ 7.69 m), Enlabs became the largest shareholder in Global Gaming to raise its overall shareholding to 29.9 percent.

Following a variety of deals with the latter’s owners, Enlabs acquired an additional 11,300,000 shareholdings in Global Gaming at a price of 8 SEK per share, totalling SEK 90.4 m (£7.72 m).