With the launch of the Bingo Total END 2 END, described as a complete bingo platform with a physical point-of-sale feature, Peruvian sports betting operator Apuesta Total has added to its product offering. Apuesta Total will now be available in over 400 stores across the country.
Based in Buenos Aires and Miami, END 2 END is one of the world’s leading multiplayer solutions providers for bingo. The Apuesta Total deal means that consumers can play bingo games in any shop, or from cell phones or tablets, simply by reading the QR code written on their cards.
Gonzalo Perez, CEO of Apuesta Total, said: “We are very satisfied with the results of the launch of Bingo Total. These have exceeded all our expectations and allow us to offer our customers a different alternative to consolidated products.
“With this we hope to expand our customer base, since it is a simple but entertaining product that does not require deep knowledge, as in the case of sports betting. Something that made us go for END 2 END is the technology they use and the fast attention to our requirements because it is always necessary to ‘tropicalize’ the product according to each region.”
Alejandro Revich, CEO and founder of END 2 END added: “We are delighted to provide our content to an operator of the importance of Apuesta Total, with a great physical presence throughout Peru. Bingo Total is a product that was designed to meet the needs of Apuesta Total customers. The beginning has been very promising, and we hope shortly, to be able to add new features and also the online version.”