Elbet Enhanced Its Africa Presence Through BtoBet Agreement

Through a new agreement with leading platform provider BtoBet, virtual sports supplier Elbet has enhanced its presence in Africa. BtoBet has a wide presence across the regulated African iGaming industry , having recently been acquired by Aspire Global, and is greatly regarded by operators as the local industry’s iGaming platform gateway.

Elbet is aiming to merge the presence of BtoBet in Africa with its own strong presence in both the retail and online markets on the continent. Lucky Colours and Virtual Football, its flagship titles, are market-leading titles in the region and have a loyal consumer base. Through this wider collaboration, the two companies will be able to work together to provide players with the best localised content available in the various regions of Africa.

Sabrina Soldà, BtoBet’s Chief Marketing Officer said: “Elbet have consummate knowledge of the African iGaming industry, particularly as regards the players’ content requirements. Their games not only reflect a player-centric approach, but also demonstrate a highly flexible solution based on the local technological scenario, encompassing device and internet requirements.”

“Partnering with BtoBet provides us with a great opportunity to further expand our African operations. BtoBet will be a great partner who will help us reach new players across the region. Elbet are able to offer a diverse portfolio of content including live casino, virtual sports and a large range of bingo products. We are looking forward to a long standing commercially successful partnership,” says Shivan Patel, Elbet’s Head of Global Sales.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.