Elaine Gardiner has been appointed to the newly formed position of Head of Client Services at TAG Media, an online gambling marketing and customer acquisition agency.
Gardiner’s new role will see her overseeing TAG Media’s main client product of affiliate programme administration, as well as enhancing the firm’s B2B partnerships and business development channels.
Gardiner’s demonstrated experience in affiliate management and client acquisition, as most recently led the Zecure Gaming affiliate team for Stockholm-listed Betsson AB, was emphasised by TAG Media when updating partners.
Gardiner, a 12-year marketing veteran, has also held top marketing positions at Global Gaming Group and ComeOn.
Recruiting the very best affiliate marketing talent
Gardiner will report to TAG Media’s Managing Director, Tom Galanis, who stated: “We’ve always been intent on recruiting the very best affiliate marketing talent to underpin our pre-eminent service so I am absolutely thrilled to have installed Elaine at the helm of TAG Media’s key division.”
“She brings unrivalled technical and leadership qualities to the business that will truly benefit our growing pool of clients and compliment the team she will manage going forward.”
TAG Media’s client services partners include BetRebels, BetRegal, Genting, and Kwiff, with the consultancy’s ‘Growth division’ providing business development services to Playstudios, a US casual games company.
TAG Media has expanded its company into affiliate publishing, where it manages a network of high-traffic portals such as US-Odds.com and the PuntersLounge.com heritage sports betting community.
Commenting on joining TAG Media, Gardiner said: “I’m absolutely delighted to be working with Tom and the team at TAG Media. Having watched them grow from strength to strength throughout my career.
“I’m excited to be a part of the team as we expand to new markets and verticals. My new role allows endless opportunities that I can’t wait to get stuck in to.”