The European TV and radio sales house associations have become the latest organisation to welcome the new code of conduct on responsible advertising for online gambling by the European Gaming and Betting Association.
Becoming the first pan-European gambling advertisement programme, the code sets ethical guidelines for online gambling advertisements. The egta would then spread the code to its members and encourage them to back it up.
The code provides improved consumer security provisions for responsible advertisement material and dedicated social media and minor safety controls, which extends to members of EGBA and other online gaming companies who sign up. An impartial third party must supervise the operation.
It said that “a recent analysis found the code to complement and reinforce the existing regulation of gambling advertising in European countries and, in several countries, the code’s measures are stricter than existing national rules.”
EGBA secretary general Maarten Haijer has explained: “We’re very pleased to present EGBA’s Code of Conduct for responsible gambling advertising, which promotes high standards for minor protection and socially responsible advertising content.
“Advertising is essential to inform the consumer of the websites which are regulated and steer them away from rogue black-market websites. But advertising is how the gambling sector is visible to the outside world and it should be responsible and protect consumers, particularly minors.
“We welcome egta’s support for the code, the engagement of the media sector is extremely valuable for the success of this initiative and we look forward to liaising with egta members to promote the code further.”
Last month the Portuguese online betting and gambling organisation APAJO formally adopted EGBA ‘s European code of ethics on responsible online gambling advertising, becoming the fifth national gambling organisation for this reason.
APAJO will now promote the code in Portugal to its members and other online gambling companies, and encourage sign-ups.
We welcome egta’s support for EGBA’s new responsible #advertising code, the engagement of the #media sector is extremely valuable for the success of this initiative and we look forward to liaising with egta members to promote the code further. @egtaconnecthttps://t.co/7hXPvvLFtY
— EGBA (@EUgambling) July 3, 2020