According to the European Gaming and Betting Association (EGBA), its members are “significantly stepping up their safer gaming efforts” toward their clients, including enhanced tool deployment and more communications to promote safer gambling.
The remarks appear in the organisation’s Sustainability Report 2020/21, which strives to foster responsibility, transparency, and a strong culture of safer gambling in Europe’s online gambling market.
75 percent of consumers have at least one safer gaming technology activated on their online betting accounts, either mandatory or voluntarily, according to the research, up from 61 percent of clients in 2019.
Furthermore, it was revealed that 2.8 million customised communications were provided to clients concerning their specific gambling behaviour with the goal of promoting safer gambling, up from 1.2 million personalised communications in 2019.
In addition, 14.2 million generic communications were delivered to clients to promote safer gaming, including €408 million in voluntary donations to European sport through sponsorships and payments for sports streaming rights, up 20 percent from 2019.
Committed to lead from front
The EGBA’s secretary-general, Maarten Haijer, commenting on the report’s findings, said: “EGBA and its members are committed to lead from the front on safer gambling and our yearly sustainability report is part of our commitment to be accountable and transparent about our activities, track our progress and support our overall efforts to put safer gambling at the heart of what we do.
“The personal commitment of the CEOs to achieve these objectives is vital and welcomed. It is very encouraging to see that our members are already putting their commitment into action through the greater deployment of safer gambling tools and by communicating more than ever before to their customers about safer gambling, and in an increasingly personalised and targeted way.”