EGBA Publish Pan-European Code of Conduct For Advertising

The European Gaming and Betting Association (EGBA) has published the first pan-European Code of Conduct for Responsible Online Gambling Advertising, which places particular focus on protecting minors.

The “Code of Conduct on Responsible Advertising for Online Gambling” would ‘complement and strengthen’ legislation already in place. It involves different steps that concentrate on moderation of content, minor security, responsible gambling and initiatives in the social media.

Open for signature by EU / EEA and UK approved online gambling firms, the EGBA confirmed its aim is to ensure enforcement is monitored and implemented by an impartial third party.

EGBA Secretary-General Maarten Haijer commented: “We’re very pleased to present EGBA’s Code of Conduct for responsible gambling advertising, which promotes high standards for minor protection and socially responsible advertising content.

“Advertising is essential to inform the consumer of the websites which are regulated and steer them away from rogue black-market websites. But advertising should be responsible and protect consumers, particularly minors.

“We encourage other gambling companies to sign up to the Code and look forward to engaging with Europe’s authorities to ensure its success.”

The Code defines the long-term requirements for European gambling advertisement material and will supplement the more immediate efforts by EGBA to encourage responsible gambling ads during coronavirus.