Efbet, the sports betting and gaming provider, has set out to give consumers in Italy a wide variety of premium items for which it has become popular in Europe.
Centered in Bulgaria, the biggest operator of its kind is now ready to serve Italian customers. Late last year, it obtained the green light from the Agenzia delle Dogane e dei Monopoli (ADM), the country’s gambling regulator, to enter the market.
The choice of customer entertainment, said efbet, was the most important aspect of its Italian website offering. For starters, it hosts a wide range of pre-match and live sports betting, as well as casino games for live dealers and random number generation (RNG).
The move to Italy is the latest part of the European expansion strategy for Efbet, which has also expanded its Bulgarian stronghold by securing licences for Romania, Serbia and Spain.
Boyan Naydenov, the company’s co-founder and COO said: “We are able to provide our potential customers with a highly distinctive offering, driven by a variety of products.”
Naydenov, who formed the company together with his brother Tzvetomir and father Stefan in 2006, concluded: “As a main goal of the company expansion is more satisfied customers, we hope that we will step strongly in this new market, and quickly.”