Sportsbook and casino operator efbet claims that they have found the “missing puzzle piece” in Bulgaria to expand their market leader position.
The operator has become a majority shareholder in deVRealm, a Sofia-based tech company, in a transaction that will help efbet retake ownership of its product roadmap.
A’ pilot’ project will be developed entirely in-house for deVRealm, the new platform of efbet, with only third parties participating in casino content and regional payment forms.
Efbet co-founderand COO Boyan Naydenov said: “With years of experience in the betting industry and having achieved the market leader position in Bulgaria, we found that the missing puzzle piece for our development was to have our own platform.
“This way we will not be dependable on third parties and will be able to develop our product without limitation and at the pace we require. We made this decision about a year and a half ago when we started thinking about expanding our company and entering new markets.
“We believe that in order to become and retain the position of a leader, one must be ready to invest funds and work towards independence. Only then can you create truly unique products and experiences which can’t be found on other platforms.”
Naydenov indicated that the new platform has been built by a third party provider but what you see on the web represents primarily the individual needs of efbet as it was one of the first betting and gaming clients of this third party.
When asked about the new platform’s key requirements that deVRealm serves, Naydenov explained: “The most important part when we create our platform is to serve our needs so this way we don’t have to adapt to the work process of the system.
“Over the years we have gathered so many ideas to implement, but couldn’t due to some form of restrictions. Now with all these ideas in mind, we are setting them as requirements and we believe that this will give our team the possibilities to truly innovate, simplify the work processes and reduce the amount of human mistakes through automation.”
He concluded: “For so many years on the market, we have been studying our customers and we have understood what their biggest needs are, now it’s time for us to create our own way of how to satisfy those untapped desires.”