Fiksukasino, a pay-to-play online casino brand aimed at the Finnish gaming market, is set to open soon, according to Esports Entertainment Group.
This comes as the esports entertainment and online gambling company praises its Lucky Dino business for having “already experienced great success in Finland,” as it aims to be “in the forefront of understanding player appetite in the region.”
Safe and reliable play without delay
Fiksukasino will be “in pole position when it comes to traffic sources and scaling customer acquisition,” according to EEG. Its pay and concept, which allows a player to bypass onerous registration processes, enabling safe and reliable play without delay.
Esports Entertainment Group CEO Grant Johnson said: “We are very excited for Lucky Dino to be launching this new brand. Bypassing the registration flow creates a much smoother and seamless experience for the player, offering instant deposit and withdrawals.
“This latest launch is a testament to the Lucky Dino team’s market awareness and product innovation and strengthens the foundations in a key market for the company.”
This comes after EEG announced last month that it had completed the acquisition of Bethard Group, a Malta-based online gaming company, in a deal that the company described as “another terrific addition.”
The acquisition of Bethard, which ran Gameday Group’s business-to-consumer division, includes Swedish and Spanish gaming licences. With the acquisition, the company’s European portfolio was expanded to three brands, with Bethard joining SportNation.com and Vie.bet.
The deal comprised a €16 million ($19.5 million) cash payment and a two-year net gaming revenue share of 12 percent. Bethard made $31 million in revenue in 2020.