The DynamicOdds subsidiary of BetMakers Technology Group has expanded its current relationship with Racing Victoria (RV) by launching the new pricing programme to be made available through its app.
DynamicOdds developed the VBA Price feature for RV and the Victorian Bookmakers Association (VBA) under the partnership.
Chief Financial Officer Aaron Morrison of Racing Victoria commented: “We are very pleased to offer real-time wagering markets from our on-course operators alongside our existing off-course price display infrastructure. This will give patrons on course and via the DynamicOdds platform the chance to source the best price available on a particular runner.
“This project, along with the core Official Price Network, Barrier Technology and Proprietary Integrity Platform have been made possible due to the technical agility and expertise of the team at BetMakers.”
A special VBA Price will be displayed alongside the current Victorian Official Price (VOP) via on-course screens and the DynamicOdds premium application in an effort to further promote the markets offered by on-course bookmakers at Victorian Metropolitan Meetings.
On-course screens on Flemington, Caulfield, The Valley and Sandown metropolitan tracks will show the VBA Price which will be determined by taking an average from a selection of on-course rail bookmakers.
Todd Buckingham, CEO of the BetMakers Technology Group, added: “As a Company, BetMakers Technology Group is striving to assist racing bodies, rights holders and wagering operators in delivering the best product possible to the end user, the punters.
“The on-course market is now very competitive and the opportunity to increase the visibility was attractive enough for Racing Victoria to engage BetMakers to help deliver this to the market. BetMakers look forward to working with Racing Victoria and other Principal Racing Authorities around the world to assist them in delivering the best possible wagering options to their customers.”