Before the opening of the region’s digital economy on October 1, the Dutch Media Authority, Commissariaat voor de Media, and the Gaming Authority, Kansspelautoriteit, will collaborate on the supervision of advertising for online games of chance.
Both parties will communicate complaints and indications regarding such game advertising, as well as consult on trends and changes on a regular basis.
Both sides claim that the collaboration will help them “better guarantee the security of the media offer and the protection of vulnerable groups.”
TV broadcasting restrictions
All licenced casino operators, including land-based and online, must follow TV broadcasting restrictions that ban any type of gambling advertising from being broadcast between the hours of 6 a.m. and 7 p.m.
Furthermore, between the hours of 6 a.m. and 9 p.m., it is illegal to advertise online games of chance on television or radio.
Operators are also forbidden from targeting 18-24-year-old Dutch consumers, with advertisements featuring endorsements from under-25-year-olds or active sports athletes endorsing betting brands or gambling services also illegal.
In a statement detailing the agreement, the Ksa said: “The new rules prompted the Commissariaat and the Ksa to start working together more closely.
“The principles for the cooperation are laid down in a protocol. It was agreed in this agreement to coordinate complaints and signals about advertising for games of chance and providers of games of chance. In addition, knowledge and information are shared. The collaboration will be evaluated after one year.”
The Netherlands Online Gambling Association called for more cross-sector cooperation and increased limits on gambling ads in the country last week.
Despite conceding that it is “very good that there is now an advertising code for online gambling,” NOGA expressed concerns about the country’s advertising policy, which it claims “does not go far enough.”