Duhout Signs Content Agreement With Sportal 365

Football media publisher Dugout has signed a partnership agreement with Sportal Media Group to offer premium video content on football through its new Sportal365 app.

Sportal365, a new content management system (CMS) tool designed for sports publishers and bookmakers, will give access to Dugout’s behind-the-scenes collection and archived footage from more than 100 of the world’s top football clubs, national leagues and federations.

Dugout co-founder and SVP Sebastian Gray stated: “We’re thrilled to announce this collaboration with Sportal, Bulgaria’s leading sports media group, to further expand our footprint globally. Sportal365 is an innovative product with huge potential, and we look forward to working alongside our new partner to bring quality football video content to sports publishers around the world.”

Sportal365 was developed to increase the level of publication and end-user experience, and to improve the editorial parts of the website. The programme has also combined bookmakers’ sport details and pre-game & live odds, while still reducing publishers’ IT prices. Additionally, Dugout’s content library will now be available to new and existing clients of Sportal365 through the use of API integration.

Stilian Shishkov, Sportal Media Group CEO, commented: “Our mission is to deliver maximum user engagement by seamlessly connecting the world’s best content services to our Sportal365 CMS. We are really excited to bring Dugout on board of our platform, because their service and content proposition is really unique.

“It comes right from the heart of the action, perfectly organised and integrated so sports editors can make it instantly available for fans. In sports publishing it all comes down to content quality, monetisation models and speed and efficiency in distribution. Through our partnership with Dugout we are able to offer all this straight out-of-the-box.”

Dugout is jointly owned by some of the largest clubs in the world, including Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City and Real Madrid. The organisation distributes more than 2,500 videos each month to an audience of 60 million subscribers worldwide across its network of over 85 publishers.