A agreement with DraftKings Inc, naming the sports technology and entertainment business as an Official Sports Betting Partner, has now been formalized by the Drone Racing League (DRL), the global professional drone racing property.
DRL drone races became the first aerial sporting event on which fans would wager upon completion of this contract. With regulatory approvals pending in additional jurisdictions, mobile sports betting on DRL drone races is officially legal in Colorado, New Hampshire, New Jersey, Tennessee and West Virginia.
The final DRL drone races of the 2020 DRL Allianz World Championship Season will kick off on NBC, Twitter and Facebook this Saturday.
Rachel Jacobson, the DRL President, explained: “The sky is now the limit for DRL fans to get skin in the game, and we’re thrilled to partner with DraftKings to transform our high-speed race competition into the ultimate sport to bet on.
“The opportunity for us to elevate our engagement through all forms of gaming and gambling will only increase as mobile betting becomes more adopted across the country.”
Market research reveals that drone racing enthusiasts are three times more likely to place a bet than fans of major sports leagues and 90 percent more likely than the average global sports fan to be involved in sports betting, according to DRL.
DraftKings had over 30 percent more entries in the first week than the average for new sports, totaling over 150,000 entries to date, after initially launching DRL drone races to clients as a free-to-play pool during the 2020 season.
The DFL and DraftKings deal
The new contract grants DraftKings exclusive marketing rights through the culmination of the current 2020 DRL Allianz World Championship Season around sports betting and branding integrations, including custom gates. Before and during the high-flying action, all pre-race wagers and in-race live bets will be open to fans in approved states to participate.
Ezra Kucharz, Chief Business Officer, DraftKings said: “DRL is scaling their business as fast as their drone races, and we’re excited to be flying with them given DRL’s thrilling, innovative racing events are perfect for the customized wagering offerings we can create.
“Our expertise in sports betting combined with DRL’s stats-packed competition will make this a fun and seamless opportunity to engage their avid audience along with tech-savvy, adrenaline-loving sports fans.”
Today @DroneRaceLeague and @DraftKings take flight with an official sports betting partnership ahead of the season finale races tomorrow. Landmark deal is the first aerial sporting event fans can wager on, and full details are within the press release: https://t.co/fbeJE46xXY pic.twitter.com/DV27eu77ki— DraftKings News (@DraftKingsNews) January 8, 2021