YG Masters Program Partner DreamTech Gaming has become the latest company to select GATI technology from Yggdrasil in a bid to scale its global distribution and realise its ambitions for business strategy.
Initially DreamTech Gaming joined the YG Masters programme in 2019 and earlier this year the first game developed through the partnership, Ice and Fire, was released.
DreamTech Gaming CEO Thomas Lu said of the decision:
“Being part of YG Masters and using Yggdrasil’s unique and standardised GATI technology gives us maximum control and significantly decreases our time to market. We are excited to continue the journey with Yggdrasil in the Masters programme.
“Yggdrasil has introduced a scalable business model that will enable us to achieve our strategy and maximise our content’s potential. In addition, it will be easier to protect our IP and to manage our own resources and timelines. GATI and YG Masters is very important to us.”
Yggdrasil’s agnostic GATI language technology allows game studios and developers to build and distribute content quickly and securely across Yggdrasil ‘s global distribution network.
All GATI-adopting Yggdrasil partners will cross-sell their games to any global Yggdrasil franchisee and share their respective games roadmaps, creating new ways of engaging on a global scale and allowing for new revenue streams.
Stuart McCarthy, at Yggdrasil ‘s head of partner strategy and sourcing said:
“The GATI technology gives partners like DreamTech Gaming a new and unique way to quickly build or port regulation-ready content for global distribution to our rapidly expanding operator and Franchise networks.
“The YG Masters Programme – Powered by GATI enables studios to quickly scale their businesses and boost revenue while their IP is protected, and local market compliance requirements are managed by us.”