The official successful relaunch of PalaceBet, a mobile and online betting and gaming entity operated by the former’s B2B technology, was unveiled by DraftKings and South African gaming and hospitality group Peermont Hotels.
PalaceBet, which launched a distribution agreement with BetGames.TV this week, aims to leverage the resources of Peermont in the land-based casino environment to provide players with a ‘world class’ experience.
Iain Gutteridge, PalaceBet’s general manager said: “It was a no-brainer to partner with DraftKings. The way we’re looking to grow and to compete on an international scale, we knew that DraftKings could offer the software solution so that we could not only offer variety, but quality to our clients.”
Peermont aims to use the DraftKings sportsbook and platform solution to provide South African sports fans with ‘a best-in-class sports betting experience’ that will have access to a variety of product features, including ‘Your Bet’ and ‘Pulse Betting.’
Shay Berka, DraftKings’ chief international officer said: “This collaboration brings together two organisations committed to providing South Africa’s sports fans with the most dynamic and innovative sports betting experience.
“We are delighted that DraftKings’ B2B technology is powering Peermont’s entry into sports betting, through which they can provide their customers with extensive markets, live betting opportunities, competitive pricing and localised payment options.”
In addition , data integration with Betgenius and IMG would ensure that a wide variety of local and international sports are available to Peermont customers.
Nigel Atherton, Peermont’s CEO added: “Peermont has always been at the forefront of the latest trends and technology, therefore it made sense to partner with DraftKings as a leader in sports betting software
“Together we’ll be able to offer a product that lives up to our high standards, and that provides a superior betting experience.”