DraftKings To Become Primary Sponsor Of UNLV Gaming Innovation Hub

A multi-year deal has been formalised by DraftKings Inc, making it a primary sponsor of the Center for Gaming Innovation at the University of Nevada , Las Vegas (UNLV), located within the International Gaming Institute (IGI).

The agreement includes the opening at UNLV of the new DraftKings Gaming Innovation Studio and offers access to local talent for the DFS and sports betting operator, while furthering the company’s ties to the Las Vegas region.

Paul Liberman, co-founder of DraftKings and President, Global Technology and Product, said: “We’re excited to be working with the University of Nevada, Las Vegas and its highly regarded International Gaming Institute to further innovate global online gaming.

“Both DraftKings and UNLV are on the leading edge of developing the next wave of technology within the international gaming industry. Through this agreement, DraftKings not only has access to the latest ideas coming out of the Gaming Innovation Studio, but it also allows us to deepen our relationship with the Las Vegas community.”

DraftKings formally announced the launch of a 300-person office in Las Vegas in January 2020, enabling access to some of the top talent in the gaming industry. The UNLV agreement will include a pipeline for local opportunities and developments produced at UNLV, which has a long history of success in the commercialization of gaming goods, ranging from new games and applications to responsible gaming technologies.

UNLV visitors can expect to see new signs from DraftKings Gaming Engineering Studio in the Stan Fulton Building, as well as its corporate branding.

Daniel Sahl, IGI Center for Gaming Innovation Director, commented: “The creation of the DraftKings Gaming Innovation Studio at UNLV will substantially expand the scope and output of UNLV’s gaming innovation program and will provide students the opportunity to collaborate in a professional setting, turning creative ideas into viable casino games.

“Now more than ever, we are delighted to collaborate with a company that is well-known for embracing innovation in gaming. This collaboration will help ensure that Nevada remains the global leader in gaming development and manufacturing – both now and in the future.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.