DG Yuengling & Son Inc, America’s Oldest Brewery, announced its first-ever fantasy sports partnership with DraftKings this week, combining the passion of sports and beer through year-round competitions, tournaments, and rewards.
DraftKings has announced Yuengling as the sole sponsor of its official Basketball Tournament Bracket Challenge to kick off the partnership. Participants will be able to play for free and make their choices at the start of the tournament for a chance to win $50,000 in cash.
Nnforgettable moments for fans
Wendy Yuengling, Chief Administrative Officer and Sixth Generation Yuengling said: “We are excited to continue creating unforgettable moments for our fans together with DraftKings.
“This collaboration is a natural fit given that most Americans look forward to rooting for their favourite college basketball teams while drinking an ice-cold Yuengling beer!”
Yuengling Saturday Series
DraftKings and Yuengling will team up in the fall of 2021 to bring fans the Yuengling Saturday Series, a free-to-enter college football fantasy contest series timed to every Saturday game day during the regular season.
DraftKings will start selling Yuengling personalised prediction contests around football game slates in September. Fans will be able to participate in these competitions in a relaxed, friendly way by answering prop-style questions during Sunday Football games.
As part of the partnership, Yuengling will use DraftKings’ logo, so fans can keep an eye out for free sweepstakes featuring the collaboration and DraftKings-branded point-of-sale pieces.
Throughout 2021, the brewer expects to launch more DraftKings-related merchandise and projects, according to the brewery.