The Premier Lacrosse League (PLL) has named DraftKings exclusively as their Official Sports Betting Partner. Under the terms of the contract, in addition to being appointed the sole and exclusive Regulated Gaming Sponsor of the 2020 Summer Tournament, the sportsbook operator will partner the league and upcoming Championship Series (July 25-August 9).
DraftKings will also be the Presenting Sponsor of PLL Analytics during the tournament, in all of its broadcasts.
Ezra Kucharz, Chief Business Officer at DraftKings, commented: “In partnering with the Premier Lacrosse League, we are able to expand in our sports offerings and introduce our customers to a new and exciting way to engage with our platform.
“The Premier Lacrosse League and DraftKings share a mutual appreciation for innovation and fan engagement. Together we will continue to bring our customers closer to the games they love and the content they crave.”
The PLL and DraftKings have teamed up to create a new lacrosse data analytics platform to educate fans of key developments and discover information about lacrosse. This in-depth insight into the lacrosse sport will enable PLL fans during the 2020 Summer Tournament to make educated bets on the DraftKings Sportsbook app, using real time metrics.
Both parties will be showcasing their custom sports analytical material, including betting lines provided by DraftKings, during all games this summer, via NBC broadcast and various media outlets.
“The PLL’s partnership with DraftKings allows us to strategically service our fanbase and broaden our reach ahead of the Championship Series,” said Paul Rabil, PLL Co-Founder and Chief Marketing Officer.
“DraftKings has cemented its position as the premium destination for legalized wagering on professional sports and we’re thrilled by their commitment to grow professional lacrosse with us. PLL fans have been hungry to bet on games and that desire’s now a reality.”
As part of the agreement, DraftKings will have access to PLL marks and logos including team, league and jersey marks for marketing purposes on all of its platforms and media channels as well as for product lines and offers. The partnership also allows DraftKings to leverage in-stadium rights during each game, with different TV and LED signage.
Lacrosse bettors, we’ve got you covered ? https://t.co/hKHvlXclaY
— DraftKings Sportsbook (@DKSportsbook) July 16, 2020