In conjunction with the Larry Fitzgerald Foundation, the second annual DraftKings Pink ‘Em project, a month-long philanthropic campaign that includes four charity tournaments on each NFL Sunday in October, has raised $113,000 to help support breast cancer research.
About 385,000 DraftKings clients participated this season during Breast Cancer Awareness Month, and the Pink ‘Em campaign has raised more than $231,000 from over one million cumulative participants to date, compared with last year.
In the background of a year that has been ravaged by the COVID pandemic, Matt Kalish, co-founder and president of DraftKings North America, hailed the contributions of participants. He said: “In a year that has been filled with challenges, especially regarding public health, we want to continue driving awareness and helping combat breast cancer as a disease that annually afflicts hundreds of thousands of people and predominantly women.
“Our customers make everything we do possible, and we thank everyone who participated in Pink ‘Em this season along with Larry Fitzgerald for his advocacy and the involvement of his foundation.”
In combination with its flagship Tech For Heroes campaign, DraftKings’ cumulative charitable donations passed the $1 million mark after the inaugural launch of Pink ‘Em last year.
Among the $113,000 in breast cancer research contributions this NFL season, the $340,000 contributed to ethnic and social justice groups during the most recent NBA and WNBA seasons, the $500,000 pledged for COVID-19 aid to the United Way and more, some of the most important corporate social responsibility campaigns by DraftKings have yet been seen in 2020.
“On behalf of the Larry Fitzgerald Foundation, my sincere gratitude goes out to all the DraftKings customers who supported us in the ongoing fight against breast cancer,” said Larry Fitzgerald, All-Pro NFL wide receiver for the Arizona Cardinals. “Breast Cancer Awareness Month is a meaningful time for me personally, and the opportunity to help make a positive impact alongside DraftKings is truly special.”
DraftKings’ charitable attention will now shift from Pink’ Em in October to Tech for Veterans, where the company is organising special charity contests for Veteran’s Day in November.