DraftKings has named Gisele Bündchen as a special advisor for environmental, social, and governance initiatives to the company’s CEO and board of directors, effective immediately.
As part of the partnership, the gaming and betting company has set a target of planting one million trees by Earth Day 2022 (Friday, April 22), with a number of ways for consumers to get involved, including charity daily fantasy sports tournaments and free-to-play pools.
DraftKings has vowed to plant the first 100,000 trees in many US states, including California, Florida, Michigan, Oregon, Vermont, and Virginia, in collaboration with the Arbor Day Foundation.
DraftKings co-founder, CEO, and chairman of the board Jason Robins, said: “Gisele Bündchen is a global icon who has utilised the platform she established in modelling, fashion, and entertainment, to lead and advocate for vital environmental and social causes.
“I believe that the strategic counsel and unique global perspective that Gisele brings to me and the board will be indispensable and, as evidenced by our Earth Day campaign, her impact will be immediate and far-reaching.”
Environmental and social causes
Bündchen is an outspoken supporter of a number of environmental and social causes, including Projeto gua Limpa (Clean Water Project), which introduces long-term environmental water management systems near her hometown in Brazil.
She initiated the Viva a Vida campaign in 2020, which raised funds to plant over 260,000 trees in the Brazilian Amazon Rainforest along the Xingu and Araguaia Rivers. Since 2009, Bündchen has also been a goodwill envoy for the United Nations Environment Program.
“I look forward to working with the DraftKings board of directors in continuing to find ways to make the most positive impacts through meaningful social and environmental initiatives,” added Bündchen.
“It is very important for successful corporations to make the necessary shifts in ESG initiatives to truly make a difference on a global level. In today’s world, in my opinion, it isn’t enough for companies to just be successful financially.
“Companies have to be successful in ALL areas, including social impact and sustainability initiatives that impact the future for all of us around the world.”