Tomorrow, following the announcement that it has also secured a new alliance with the Colorado Rockies, DraftKings will open the doors to its branded sportsbook at the Mardi Gras Casino in Black Hawk, Colorado.
The Mardi Gras Casino launch of the DraftKings Sportsbook follows an agreement initially brokered in July that saw a temporary sports betting venue become viable.
More than 40 televisions, large video boards dedicated to showing odds, multiple self-service betting kiosks and a full-service American sports bar and restaurant will be fitted for the retail sportsbook at the Twin River site.
George Papanier, president and CEO of Twin River Worldwide Holdings commented: “The new DraftKings retail sportsbook location is the perfect addition to their mobile betting access we launched earlier this summer.
“The space has over 40 large TVs and multiple odds boards, a large full-service bar with 22 seats, a VIP area, and a great new menu featuring American pub-style fare with a Colorado twist, including our famous short rib stacker with house-made chips, an artisan BLT with a poached egg, and carnitas tacos. There is nothing like it in Black Hawk and we are excited to become Colorado’s new home for all sports.”
DraftKings will now become the first legal sports betting operator and the Colorado Rockies legal daily fantasy operator. This agreement will grant the in-stadium branding rights to DraftKings.
In addition, DraftKings will also obtain a licence to use Rockies trademarks and logos, with the pair also expected to work with podcasts, live videos and more to create a digital content series showcasing Rockies’ player appearances.
Matt Kalish, co-founder and president of DraftKings North America said: “We are proud to grow our presence in Colorado both in announcing our latest deal with the Rockies and also look forward to soon officially opening the doors to our newest retail sportsbook at Mardi Gras Casino and Resort.
“In the short span since launching our top-rated mobile sportsbook app in Colorado this past May, Coloradans have proven to be among our most engaged customers, which makes our deepened connection to the state through these collaborations all the more exciting.”
Walker Monfort, Rockies’ vice president of corporate partnerships noted: “All of us at the Colorado Rockies are thrilled to take this exciting next step in our longstanding relationship with DraftKings.
“Expanding on our current deal for daily fantasy sports will only enhance what we’ve built with DraftKings up to this point. Tying our brand to an early industry leader in the new frontier of legalised sports betting will be a great new endeavour for both parties.”