DraftKings has gone live in Ireland as its first international test for its new in-house SBTech platform provider, having launched a new online sportsbook.
Sportsbook.draftkings.ie’s soft launch marks the operator’s first launch outside the USA. Crown Gaming Malta Ltd registers the sportsbook under a remote bookmaker licence issued by the Revenue Commissars Office.
The Irish sportsbook was launched as a test domain for DraftKings, as the Nasdaq company is preparing to shift its wagering operations from the Kambi platform to SBTech systems – a key technology migration for future efforts by DraftKings.
The site is purely sportsbook based on the minute, with local sports like Gaelic football and hurling markets also being offered. Nevertheless, media sources have reported that the operator is ultimately looking to offer an online casino offering – something not currently permitted under Irish gambling legislation.
This is not the first foray the operator has made into the Irish market , having already launched its daily fantasy sports operations in Ireland back in 2017.
Furthermore, DraftKings opened its first international offices in Dublin which was recently expanded to support a growing technology-focused Irish team.
Jason Robins, CEO of DraftKings, will launch the inaugural SBC Summit Barcelona – Digital this week, hosting the keynote webcast of the event on 8 September, discussing the radically changing business dynamics of global betting alongside Carsten Koerl, CEO of the Sportradar.