DraftKings Delivers Industry First Gift Card Via InComm Payment Firm

This week with the launch of its own branded gift card, DraftKings has delivered an industry first. The DFS and sports betting operator is taking the project to the market courtesy of an agreement with InComm Payments, a payments and technology company.

DraftKings said in a statement that the launch would extend its presence in convenience stores such as 7-Eleven, Speedway, Dollar General, and Sheetz, and also encourage customers to offer $25 and 50 denominations of the DraftKings experience to others.

Matt Kalish, DraftKings North America Co-Founder and President, commented: “Just in time for the upcoming holiday season, we are proud to work with InComm Payments to get DraftKings gift cards on the shelves at several popular retailers.

“We are thrilled to provide our customers with another way to fund their accounts and engage with our real money products through this first-of-its-kind offering.”

DraftKings is extending its scope with physical distribution and brand presence to the most frequently visited retail chains around the nation, spanning convenience, pharmacy and general merchandise partners by leveraging the retail network of InComm Payments.

Senior Vice President at InComm Payments, Tim Richardson, added: “DraftKings’ popularity has grown substantially over the last couple of years and their fanbase is large and passionate.

“This agreement not only offers consumers a great gifting opportunity but also represents a significant brand expansion and enhancement opportunity for DraftKings who, for the first time, will benefit from having its brand present in tens of thousands of InComm Payments’ retail partner locations across the US.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.