This week with the launch of its own branded gift card, DraftKings has delivered an industry first. The DFS and sports betting operator is taking the project to the market courtesy of an agreement with InComm Payments, a payments and technology company.
DraftKings said in a statement that the launch would extend its presence in convenience stores such as 7-Eleven, Speedway, Dollar General, and Sheetz, and also encourage customers to offer $25 and 50 denominations of the DraftKings experience to others.
Matt Kalish, DraftKings North America Co-Founder and President, commented: “Just in time for the upcoming holiday season, we are proud to work with InComm Payments to get DraftKings gift cards on the shelves at several popular retailers.
“We are thrilled to provide our customers with another way to fund their accounts and engage with our real money products through this first-of-its-kind offering.”
DraftKings is extending its scope with physical distribution and brand presence to the most frequently visited retail chains around the nation, spanning convenience, pharmacy and general merchandise partners by leveraging the retail network of InComm Payments.
Senior Vice President at InComm Payments, Tim Richardson, added: “DraftKings’ popularity has grown substantially over the last couple of years and their fanbase is large and passionate.
“This agreement not only offers consumers a great gifting opportunity but also represents a significant brand expansion and enhancement opportunity for DraftKings who, for the first time, will benefit from having its brand present in tens of thousands of InComm Payments’ retail partner locations across the US.”
In the spirit of the holiday season, @DraftKings & @InCommPayments have teamed up to launch the industry’s first retail gift card, available in convenience stores nationwide. Full release: https://t.co/Lvgfh2InkZ pic.twitter.com/wU2Atj1pdK
— DraftKings News (@DraftKingsNews) December 16, 2020