A new multi-year contract with the Nashville Predators has been confirmed by DraftKings, making the sportsbook the official daily fantasy sports provider and the NHL team’s official sports betting operator.
The agreement comes on the heels of last month’s launch by DraftKings of its mobile sportsbook app in Tennessee.
Chris Junghans, the Nashville Predators’ EVP & Chief Revenue Officer, said: “As soon as the Tennessee Sports Gaming Act was passed in April, we immediately began our search for an experienced sports betting partner. With legal sports betting now live in Tennessee, we are thrilled to announce our formal relationship with industry-leading DraftKings.
“Through this multi-year agreement, Predators fans across the state will have access to the gold standard of sports betting information technology, which provides a competitive, reliable and responsible platform. We look forward to entering this new era of Tennessee sports fandom together and also to seeing everything that this partnership will bring to our state and to our fans.”
As part of the agreement, when registering with the sportsbook by installing its mobile app, DraftKings provides a deposit bonus of up to $1,000 to Predators fans throughout the state of Tennessee.
Ezra Kucharz, DraftKings’ chief business officer, added: “After recently launching the top-rated DraftKings Sportsbook app in Tennessee, we are thrilled to continue our momentum in the state by announcing our latest team deal with the Nashville Predators. As a result of this collaboration, Predators fans will get the full DraftKings experience both on and off the ice as we look forward to the return of hockey season.”
In Bridgestone Arena, home of the Predators, DraftKings’ branding and its content will be incorporated, including static dasher boards and virtual signs visible on TV for all Predators games broadcast regionally.
Signage for the sportsbook will also be integrated for all regular and postseason Predators home games on the Lexus Lounge LED screen. During both pre-game and in-game radio advertisements, its sports betting lines will also be prominently displayed.
In addition to in-arena branding, with the sportsbook takeover of the team’s homepage, app incorporation and social media giveaways, DraftKings and the Predators will collaborate on digital and social media content. It will also have a regular appearance in the Predators’ newsletter, ‘This Week in Smashville.’
Following the latest @DKSportsbook launch in Tennessee, the @PredsNHL & @DraftKings have announced a new multi-year deal today, making @DraftKings the team’s Official DFS Provider & an Official Sports Betting Operator. Full release: https://t.co/FZQSpd44X7 pic.twitter.com/AfNvHI7sPH— DraftKings News (@DraftKingsNews) December 10, 2020