DraftKings has exceeded the $1 million mark in charitable contributions after announcing that it has successfully raised over $100,000 to support research and survivors on breast cancer awareness.
Undertaken in partnership with the First Down Fund of Larry Fitzgerarld, the latest effort comes from the daily fantasy sports contests of the first-ever’ Pink’ Em’ charity.
The Pink ‘ Em campaign received 624,000 player entries from which all profits, totalling $119,000, were donated over the course of all four NFL weekends in October.
“With over half a million entries into our Pink ’Em contests this month, it is evident our players not only understand the importance of giving back through social responsibility efforts, but also crave the ability to do so on our platform,” stated Matt Kalish, chief revenue officer and co-founder of DraftKings.
“We will continue to seek opportunities where our products can make a true impact in our communities.”
Pink ‘ Em represents DraftKings ‘ initial philanthropic focus on breast cancer research, stressing that it will continue to exploit its platform to expand its charitable efforts, including funding education for veterans.
Hitherto, efforts have also seen the creation of DraftKings ‘ Tech for Heroes initiative, which has pledged more than a million dollars to help veterans and military spouses, as well as conducting workforce readiness training throughout the country to teach high-demand tech skills.
To date, Tech for Heroes has educated more than 150 veterans with new cities to come, including Hoboken and Las Vegas by the end of this year, through tech workshops in Houston, Boston, Cleveland and San Francisco.
“We were thrilled when DraftKings approached the First Down Fund to be part of its Pink ‘Em campaign, and grateful for all the fans who entered the DFS charity contests to make this possible,” added Larry Fitzgerald, All-Pro NFL wide receiver for the Arizona Cardinals.
“We will put the funds raised to good use in the efforts to prevent breast cancer and support people affected by breast cancer.”
DraftKings will unveil a new series of corporate social responsibility initiatives in the coming weeks to further strengthen the charitable footprint of the company, with plans to engage more charities through unique holiday season offerings.
Surpassing $1-Million in charitable contributions? That's how you #MakeItReign.
— DraftKings (@DraftKings) November 1, 2019