This week, DraftKings added another collaboration to its ever-growing roster of partnerships with the announcement that it was named the Philadelphia Eagles’ Official Daily Fantasy Sports Partner and Official Sports Betting Partner of the NFL.
As part of the new deal, the organisation will acquire exclusive naming rights to the field club of Lincoln Financial Field, a luxury lounge called “The DraftKings Field Club.” The DraftKings Field Club will provide a VIP experience and exclusive game day access with an on-field viewing area in the north end zone, private club room hospitality arrangements, and other benefits.
When the in-person sports experience returns to Lincoln Financial Sector, the facility will open its doors to ticketed guests.
Chief Commercial Officer, Ezra Kucharz, DraftKings, said of the deal: “Philadelphia is home to some of the most passionate football fans, and we could not be more excited to join forces with the Eagles.
“Be it fans at home, on the DraftKings mobile app, or inside Lincoln Financial Field, we look forward to introducing Eagles fans and DraftKings customers alike to an all-encompassing DraftKings experience.”
DraftKings’ branding will also be incorporated through a variety of social media platforms and digital properties of the Eagles, including practise livestreams, in-game branding, videoboards and signage at Lincoln Financial Stadium, in addition to receiving stadium club naming rights at Lincoln Financial Field.
The business will also have a clear branding presence on Eagles-affiliated broadcasts and sponsorship activations will be included in the annual NFL Draft Party of the team.
In addition, Eagles Stat Showdown, a new free-to-play game that will give fans the chance to win weekly prizes during the NFL season, will be provided by DraftKings.
Catherine Carlson, Philadelphia Eagles Senior Vice President of Sales and Planning, commented: “Our partnership with DraftKings presents many new and exciting opportunities that will help drive the fan experience at Lincoln Financial Field to the next level.
“DraftKings has established itself as an emerging leader in the sports and entertainment space with an already strong presence in Philadelphia. We look forward to a successful future with DraftKings and showcasing the value of our shared vision in fun and engaging ways for our fans.”