Depending on regulatory permissions, DraftKings Inc has announced a strategic new partnership with Sports & Social to open premium Sports & Social/DraftKings sports bars in Nashville and Detroit.
Sports & Social’s eating and entertainment facilities will be combined with DraftKings’ sports betting systems as part of the agreement. The merger creates a new sports betting and entertainment offering in the United States.
The venues, which were created by ICRAVE, a strategy, design, and development organisation, aim to fill a gap in the market by offering an affluent, top sports and entertainment experience. Additional venues will be announced in the following months, starting with Nashville and Detroit.
In-person experience an integral layer
DraftKings’ Chief Business Officer, Ezra Kucharz, said: “Today, so much of sports betting is focused on the mobile-technology aspect, however the in-person experience is an integral layer that we look forward to advancing alongside Sports & Social’s premier dining and entertainment offerings.
“By aligning with one of the fastest-growing entertainment concepts in the country, we now have the opportunity to bring our world-class products to life by offering engaging, interactive and fan-first destinations to skin-in-the-game customers.”
Cordish Companies branch
Sports & Social is a gaming parlour and social lounge created by Live! Dining & Entertainment, a branch of The Cordish Companies, that combines sports-watching and state-of-the-art audio/visual displays, made-from-scratch culinary items, tailored cocktails, and entertainment.
Live! Dining & Entertainment is a restaurant and entertainment company based in the United States that attracts 55 million visitors annually to its dining, entertainment, music, casino, hotel, and sports-themed locations and venues.
The Cordish Companies’ Principal, Reed Cordish, stated: “DraftKings is an industry leader in sports betting and entertainment, and we are incredibly excited to work with them to bring this new experience to life.
“We are always looking to create new and innovative experiences for our guests and this collaboration will allow us an exciting opportunity to do so, bringing an incredible premier sports-watching experience with sports betting all under one roof.”