As part of a partnership based on its free-to-play pools offering, DraftKings is expected to become an Official Gaming Partner of WWE, subject to regulatory approval in all relevant jurisdictions. WrestleMania, WWE’s two-night pop culture extravaganza, will kick off the relationship with an inaugural free-to-play pool on April 10 and 11.
DraftKings will obtain an exclusive rights to media properties and in-game logos for WWE pay-per-view activities as part of the deal with WWE. In addition, all WWE fans and DraftKings customers will be able to take part in a variety of free-to-play pool competitions and merchandise, as well as witness interactive marketing and programme integration.
Cultural icon and incredible sports and entertainment company
Ezra Kucharz, Chief Business Officer at DraftKings, said: “As a cultural icon and incredible sports and entertainment company, we are thrilled to join forces with WWE and introduce its devoted fanbase to the DraftKings brand.
“This relationship helps fuel the engagement and drama of WWE’s signature matchups and storylines as audiences enjoy the second-screen experiences our products provide.”
WWE’s first-ever free to play gaming partner
Stephanie McMahon, WWE Chief Brand Officer said: “We’re excited to enter this new agreement that makes DraftKings WWE’s first-ever free to play gaming partner.
“This collaboration marks a significant step in deepening engagement with our passionate fans and will provide DraftKings the opportunity to leverage the massive appeal and reach of the WWE brand.”
WrestleMania will take place at Raymond James Stadium in Tampa Bay on Saturday, April 10 and Sunday, April 11, and will be shown live exclusively on Peacock at 8 p.m. ET in the United States and on WWE Network anywhere else.