For its first Grade 1 of this year’s jumps season, Down Royal racecourse has appointed Ladbrokes as the new sponsor, with the agreement estimated to be the biggest in the history of Down Royal.
The race, now called the Ladbrokes Champion Chase, is part of a racecourse-operator six-figure deal, with prize money tipping at € 140,000 (£125,000).
Emma Meehan, CEO of Down Royal, commented on the new partnership: “We are delighted to welcome Ladbrokes to our growing family of key sponsors and partners and look forward to working with them over the next three years.
“The most prestigious of our race meetings, the November festival, is set to be the biggest yet and, with attendance up 12 per cent year-on-year, we are anticipating a crowd of over 10,000 over the two days.”
The long-established two-day festival, which takes place on 1 and 2 November, is the highlight of Down Royal’s racing calendar and will feature the WKD Hurdle, which is said to be ‘the richest hurdle race run in Northern Ireland’.
Ladbrokes Head of PR Nicola McGeady said: “Ladbrokes has a long and proud association with top-class horseracing and we are thrilled to be embarking on this exciting new sponsorship of the November festival of racing at Down Royal.”