The Danish Online Gambling Association (DOGA) has become the latest union to back up its support for the new code of conduct for responsible advertising from the European Gaming and Betting Association (EGBA).
As the third national gambling company to publicly support the code, the organisation will now encourage its members, joining counterparts in both Belgium with the Association of Gaming Operators and the Netherlands Speel Verantwoord, and will encourage other gambling companies in Denmark to sign in.
Morten Ronde, secretary general of the DOGA explained: “The gambling industry is changing rapidly, and both the demands of the industry on the industry and the industry’s demand on itself are increasing.
“DOGA is created to promote a well-regulated Danish environment for responsible licensed operators. In this regard, it is important that we act credibly, and our members advertise responsibly. That is why we fully support EGBA’s pan-European initiative to raise the standards for gambling advertising.”
The EGBA ‘s code is celebrated as the first pan-European gambling advertising initiative and leads the way in responsible advertising practises, implementing important consumer protection legislation relating to responsible advertising content and dedicated social media controls.
The code applies to members of EGBA and other online gambling companies that sign up for it, and an independent third party will monitor its application.
Maarten Haijer, secretary general of the EGBA said: “We’re very pleased with the support of DOGA and its commitment to promote responsible advertising in Denmark. Through its measures, this code will contribute to strengthening consumer protection across European countries.
“As part of our commitment to responsible advertising in Europe, we aim for the code to be widely adopted and urge other online gambling associations and companies to join forces with us to make advertising safer.”