Digital Choo Unveils Digital Chain Rebrand At ICE2020

Digital Choo has unveiled its new corporate identity’ Digital Chain’ at the ICE2020 conference in London, revealing a new name and logo, followed by its new ‘We Establish Brands’ tagline to better reflect the company’s goals and nature of rapid growth.

The agency Founder and CEO Iryna Kurochkina said: “The rebrand to Digital Chain (DC) is a manifesto of the company’s inner evolution, values, and stand-out approach to tackling difficult challenges. We have ambitious plans: to expand our clients’ portfolio and conquer new markets with our bold and efficient solutions.”

The rebrand of Digital Chain follows a highly successful 2019, in which multi-format promotions by the agency provided global coverage for its client portfolio.

The industry work of the agency was recognised at the 2019 SBC Awards, where their CIS client Parimatch won the’ Best Marketing Campaign ‘ awards for their Digital Chain campaign featuring UFC star Conor McGregor,’ Fired Up to Win.’

Kurochkina company is entering a new era as Digital Chain, and emphasisd that her agency will continue to use its extensive knowledge of betting and gaming, using data to deliver high-concept advertising strategies and campaign executions.

She added: “Over the last three years of work on the market, this has brought Digital Chain worldwide recognition among clients and colleagues, we are confident of maintaining this trend.”