Digitain Increase CIS Presence Through Pin-UP.ru

Digitain, the sportsbook and casino platform provider, has increased its presence in the CIS area after announcing that it will supply Pin-UP.ru with its sportsbook solution.

Pin-UP.ru is considered a major operator in the country , having also received a licence from the regulatory authorities of the Russian Federation.

Edmond Ghulyan, head of development of sportsbooks at Digitain, said: “This is an extremely exciting opportunity for us. Pin-Up is a fantastic new partner with two successful sportsbooks, one exclusively for Russian customers and the other which has more of an international focus.

“Both of these sites combined means that Pin-Up has over 100,000 active customers, who I’m sure will be delighted to experience our unbeatable range of pre-match and in-play betting markets.

“With betting opportunities on 15000 different leagues supplied each month – this is a significant increase in coverage. Everyone at Digitain is looking forward to developing a very long and beneficial partnership with Pin-Up.”

Feliciana Cannillo, Deputy CEO at Digitain, revealed earlier this week to SBC News that the CIS region remains ‘a big opportunity for both operators and suppliers,’ predicting that ‘we will see existing betting powerhouses expand into that market’ in years to come.

Pin-Up ‘s COO Vladimir Gorev, praising the new partnership, added: “We’re delighted to partner with Digitain and feel sure that integrating their fully featured sports betting offering will be warmly welcomed by all our customers.

“We believe that the quality of the sportsbook services we will receive, especially the breadth and depth of the live betting coverage, will have a very positive effect on our overall performance.”